Ducati India Inaugurates New Dealership in Kochi
- by Praveen M
- May 23, 2017
- | Views: 2184
With six stores across the country, the premium Italian bike manufacturer seems to be on a roll
Italian motorcycle marque Ducati has expanded its presence in the country with the addition of a new showroom in Kochi, Kerala. Established by EVM Motors, the 12,000sq ft showroom is located in Maradu, Kochi. It is fully equipped with modern equipment and trained service personnel to service all the models in Ducati’s portfolio. Also read: Ducati to launch the Monster 797 and Multistrada 950 on June 14th
This marks Ducati’s sixth store in India with dealerships already operational in Delhi-NCR, Mumbai, Pune, Ahmedabad and Bangalore. With over 20 models on sale, the range in Kochi will extend across segments like cruisers, naked motorcycles, superbikes, sports touring, adventure enduro and the complete Scrambler range as well. The dealership will also stock the Ducati and Scrambler apparel collections and motorcycle accessories.
In the recent past, the brand achieved the landmark 1000 motorcycle sales milestone. One of the reasons which made this possible is the fact that most of the bikes in the brand's portfolio are made in Thailand. Since India and Thailand have a trade agreement the bikes attract lower taxes. Ducati plans to bring five new motorcycles to India this year and among them, the Multistrada 950 and Monster 797 are slated to be launched on June 14. Both the bikes will be brought into the country as CBU units from Thailand. The brand’s impact in the high-end motorcycle business is further reinforced by the new showroom inauguration.
Ravi Avalur, managing director of Ducati India said, “We are very excited to bring the unique experience of authentic Italian performance to Kochi. Kerala already has a large number of Ducatisti and we look forward to seeing the community grow. We’ve seen very promising results in South India over the last two years and the opening of the Kochi dealership is strategically aligned to our goals in the region.”
First established in 1952, the EVM group is a network of diverse companies. Sabu Johny, managing partner, EVM Motors, said “Ducati is one of the most coveted premium motorcycle brands and we are extremely excited to partner with Ducati in India. I’m looking forward to starting the Desmo Owners Club in Kochi and riding together with the motorcyclist community. Customers in Kochi can expect the same unprecedented levels of service and ownership experience that Ducati delivers around the world.” The current range starts at Rs 7,09,000, ex-showroom Kochi, for the Ducati Scrambler Icon.