Tata Cars

Key Highlights of Tata Cars

About Tata

History

Part of the gigantic Tata group founded by Jamsetji Tata in 1868, Tata Motors is one of the leading Indian car manufacturers. Established in 1945, Tata Motors’ diverse portfolio includes an extensive range of cars, sport utility vehicles, trucks, buses and defence vehicles. Jaguar and Land Rover; the two prestigious British car brands were acquired by Tata back in 2008.

Tata launched the Tata Indica in 1998; its first passenger car in India, which paved the way for the future models to come. Tata (Telco back then) was also responsible for bringing the three-pointed star (Mercedes-Benz) to India in 1995. 

Product portfolio

Hatchback: Tata’s hatchbacks’ portfolio ranges from the Tiago to the Altroz.

Micro SUV: Tata offers the Punch as an entry-level micro SUV. It takes on the Mahindra KUV100 NXT and Maruti Ignis but due to its price, it also rivals the Nissan Magnite and Renault Kiger.

Sub-compact SUV: The Tata Nexon represents Tata in one of the most competitive SUV segments in the industry where it goes up against the likes of Kia Sonet, Maruti Vitara Brezza and Hyundai Venue. 

EV: Tata ventured into the personal EV space with the Nexon EV which was then followed by the Tigor EV.

Mid-size SUV: With underpinnings derived from the Land Rover division, Tata offers the Tata Harrier and the Tata Safari as competitors to the mid-size 5-seater SUV segment and three-row SUV space, respectively.

Sedan: Successor to the Tata Zest, Tata Tigor is a sub-4 metre sedan offered by Tata which rivals the Hyundai Aura, Maruti Dzire, and Honda Amaze. 

Greatest Hits

Tata’s top products in India have been: 

Tata Safari: First made-in-India 4WD SUV, popular for its bold looks and off-road capabilities.  

Tata Nano: At the time of launch, the Tata Nano was priced at Rs 1 lakh, making it the most affordable production car in the world.

Tata Nexon EV: Most affordable and practical long-range electric vehicle in its space.

Tata Indigo: A value for money proposition, Tata Indigo was one of the highest selling cars for Tata. 

Tata Indica: India’s first fully indegenous vehicle, it ticked all the boxes for a hatchback at the time. It was also the most affordable diesel powered vehicle when it was launched in 1998

Tata Sumo: A rugged utility vehicle, Tata Sumo was the go-to car capable of taking on rural territories with ease.

Future Plans

Tata has shown great zeal towards electrification of its portfolio, as it’s the only brand with two electric vehicles available in the market at the moment. Tata Motors plans to have 10 EVs in its portfolio by 2025, which will include the Altroz EV and the Punch EV.