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An all new league of hatchbacks is what the Honda Jazz really beckons. Adil Jal Darukhanawala drives the new class defining car and returns with his India-first opinion
There are two ways to get hold of any market. One is to compete with existing products, fight over volumes and eke out breathing space for a new product, but leaders through automotive history have seldom taken this approach of beating others at their own game.
The truly iconic automobile has always been about being avant garde, about setting new benchmarks and creating a whole new and wide open segment for itself.
It is about inviting competition, not fighting it. Which brings us to the hot new and much anticipated Honda Jazz that yours truly had the opportunity to drive recently in sunny Goa.
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