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Vikram Gour
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Vikram Gour
Vikram Gour
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Having graduated from Institute of Marketing and Management, Delhi with two bachelors' degrees (BBA+B.COM), Vikram has always ...

REVA set for Iceland Debut

Vikram Gour 18 Nov 2009

Buying a Car? Get Best Deal

It what may be a result from REVA's exposure at the Frankfurt Motor Show earlier this year, Northern Lights Energy (NLE), who happen to be the initiator of the 2012 project and provider for the infrastructure of services for Electric Vehicles in Iceland, have come forth and signed a deal with REVA for the exclusive rights to distribute REVA electric car models in Iceland.


The NLE-REVA agreement extends further than just the NXR model which was lapped up by the global press at this years Frankfurt Motor show, for NLE intends on having exclusive distribution rights in Iceland for all consequent REVA car models as well, including the NXG sports coupe which is slated for a 2011 launch. The NXR however is set for a 2010 debut, where sales and marketing will begin earlier in the year and customers in Iceland will get delivery towards the end of 2010.

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The REVA NXR is a four-seat, three-door hatchback family car. Essentially a city car, due to its reliance on having great infrastructure support in terms of charging port outlets, the NXR is a stylish statement that is extremely eco friendly as well. It is capable of touching a top speed of 104 kmph and has a 160 km range on a single charge. If the user opts for the quick charge mode (90 minutes fast charge), the car offers an effective range of 320km in a single day. For emergencies there is the 15 minute charge as well which translates to a 40 km range. Considering NLE's ambitions for Iceland in terms of propagating the sales of EVs, the NXR and subsequent models from REVA just fit right into the picture.

Apart from this major deal with NLE, REVA is also exploring the possibilities of setting up an assembly plant in Iceland to cater to the growing demand from the European markets. It's a great step forward for REVA and considering the momentum that EVs are taking on worldwide, it is also a big opportunity to make a statement on a global front.


User's Comments
  • Viveklal (26 November 2009 12:55)
    Obviously Reva is a new generation hatch back of world,there is no doubt in that.But ofcourse it has to go miles ahead in all ways. | Reply
  • PURUSHOTHAM (21 November 2009 16:37)
    If we buy indian cars then only indian car companies can get richer and can takeover europien car companies. If we buy europien cars then they will get richer and will takeover indian car companies..SO ALL INDIANS GO | Reply
  • Anindya Basarkod (20 November 2009 19:21)
    The Reva in India or as it is known as the G-whiz in UK is propbably the personification of 'Ugly'. It has terrible performance, terribly unsafe. A crash in that coffin on wheels, at a speed of more than 45 km/ph will bring your spleens out of your mouths. Agreed it's an electric and eco-friendly, but would you really want to be seen in something so gut-renchingly ugly | Reply
 Vinay Isloorkar (23 November 2009 08:41) Reply to Anindya Basarkod
Rotlus like you will never be happy on any part of the Globe. VW's beetle was unapologetically "ugly", but went on to become a world beater. | Reply
 Menon (22 November 2009 20:42) Reply to Anindya Basarkod
Actually I loved it when I saw it in London. We are reaching a stage where gasoline cars are a defenite no no!then what else have we? | Reply
 Prabhakar (23 November 2009 00:30) Reply to Menon
Anindya, check out the crash test result for the car before commenting on it's safety | Reply
 Anindya (25 November 2009 17:05) Reply to Prabhakar
Actually I have, and here let me make things easy for you. - http://www.timesonline.co.uk/tol/news/science/article1764088.ecehttp://www.topgear.com/uk/car-news/G-WizPersonally have nothing against electric cars. But I do have something against the Reva. It doesn't take a lot to make a car good looking. Or safe. You know for the Kids. The future of our nation and all that crap...
  • lotto (20 November 2009 16:49)
    its good to know that reva is a hit in europe.though noone wants to buy it in india..ironic isnt it..well the indian models for reva are a century old.. this automaker has 15 years experinece ...thats why we have a 15 year old model with a maximum range of 80km..shameful indeed | Reply
 Prabhakar (23 November 2009 00:34) Reply to lotto
The problem is, if the company increase the range, the price will shoot up, for something which is already considered expensive for the value it offers. Govt of India should do something like reduce custom and taxes to make it attractive to buyers. If they introduce something in the range of 160KM within a price of Rs3.5Lakhs am sure it will be big hit. | Reply
 Hiren (22 November 2009 18:10) Reply to lotto
On the top of that... Its highly over valued........ | Reply
  • Edward (20 November 2009 15:40)
    Yes! These type of products should be encouraged, which will reduce the pollution and thereby helps us to stay healthy and also reduce the burden of high oil prices | Reply
  • preshi (20 November 2009 14:28)
    I agree with Mr. Sudheer. The govt. should be giving tax reliefs to encourage people buying such eco-friendly cars, especially when we are being at the center of "polluting the world" debate | Reply
  • Parikshit (20 November 2009 13:57)
    I feel proud to have an Indian car, so much in demand in European market. Wish it could be little affordable to Indians middle class family. | Reply
  • Sudheer Godgeri (20 November 2009 12:11)
    We must have such cars in Indian cities - and the Goverment must provide tax/other reliefs as they are eco friendly. M/s REVA should make more upgradeable cars i.e. battery kits, driving speed capabilities etc. and this must be mass produced to reduce the cost. | Reply
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