| With six cars in the hatchback segment and a 58 percent market share in the competitive A2 class, where the Ritz fit in? The Ritz comes as Maruti Suzuki's eighth launch in the last four years - and the fourth major hatchback after the Zen Estilo, Swift and A-Star. Built around the Swift platform, the Ritz will also share plenty of components with the runaway success. What then would define the Ritz' positioning and uniqueness. While the Swift was lapped up all sorts of consumers for its all-rounder abilities, it was essentially meant for the young and sporty crowd looking for a fabulous driving experience. The Ritz will be a more sensible car, with the focus lying on space, comfort and driveability. To this effect, the Ritz has a taller body design. In fact, it's clone-with-a-different-name Splash was made to replace the Suzuki WagonR in the international market, just like the A-Star was the next generation international Alto. To this effect, class beating headroom to add a feeling of spaciousness and well-being to the cabin is the largest achievement of the Ritz. The other factor that will make the Ritz unique from the rest of Maruti Suzuki's portfolio is the K12M engine. Elder sibling of the earlier K10B engine that powers the peppy A-Star, the K12M carries the same fundamentals of light-weight and hence far lower levels of fuel consumption and NVH.
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