SWM is the latest motorcycle to enter the Indian two-wheeler space. The Italian two-wheeler manufacturer commenced operations in 1971 and made trials, enduro and motocross bikes before shutting shop in 1984. SWM isn’t popular as other Italian two-wheeler giants like Ducati, MV Agusta and Aprilia as the company was recently resurrected in 2014 by Chinese firm Shineray Group. The SWM brand will be brought by the Kinetic Group run “Motoroyale” brand which has brought iconic bikemaker MV Agusta to Indian shores. The SWM bikes will be sold along MV Agusta bikes at the Motoroyale dealerships spread across India. However, it is still unclear whether SWM will set up separate dealerships in near future. The bikes will be assembled in India at Kinetic’s plant to keep cost low.
The first SWM to be launched in India will be the Superdual T, which is the Italian brand’s flagship motorcycle. It is a middle-weight dual purpose motorcycle powered by a 600cc, liquid-cooled single cylinder engine. SWM feels that there is market for middle-weight adventure tourer bikes as most of the performance bikes on sale in India are heavy and have displacement above 800cc making them more expensive too. It is likely that SWM might launch more products in the Indian market based on the response it receives for the Superdual T. The Italian bikemaker will make its debut in India by first half of 2018.