SWM is the latest motorcycle to enter the Indian two-wheeler space. The Italian two-wheeler manufacturer commenced operations in 1971 and made trials, enduro and motocross bikes before shutting shop in 1984. SWM isn’t popular as other Italian two-wheeler giants like Ducati, MV Agusta and Aprilia as the company was recently resurrected in 2014 by Chinese firm Shineray Group. The SWM brand will be brought by the Kinetic Group run “Motoroyale” brand which has brought iconic bikemaker MV Agusta to Indian shores. The SWM bikes will be sold along MV Agusta bikes at the Motoroyale dealerships spread across India. However, it is still unclear whether SWM will set up separate dealerships in near future. The bikes will be assembled in India at Kinetic’s plant to keep cost low.
The first SWM to be launched in India will be the Superdual T, which is the Italian brand’s flagship motorcycle. It is a middle-weight dual purpose motorcycle powered by a 600cc, liquid-cooled single cylinder engine. SWM feels that there is market for middle-weight adventure tourer bikes as most of the performance bikes on sale in India are heavy and have displacement above 800cc making them more expensive too. It is likely that SWM might launch more products in the Indian market based on the response it receives for the Superdual T. The Italian bikemaker will make its debut in India by first half of 2018.
SWM, the Italian motorcycle brand, will soon be launching their first bike in India in association with Kinetic’s Motoroyale. The SWM Superdual T is a 600cc middleweight adventurer tourer, one of the very few ones out there.The motorcycle is likely to be priced under Rs 6 lakhs, and as per our expectations, will land on Indian shores by early 2018.
SWM might be a virtually unknown company in India but it first came into existence back in 1971. It has been known for it trials, enduro and motocross bikes. It had to stop production in 1984 but was resurrected again in 2014 by the Chinese group, Shineray. The bike is currently being manufactured at a plant in Northern Italy which earlier produced and housed Husqvarnas while it was under BMW.
In India, the operations of the company will be handled by Kinetic’s Motoroyale. The group currently handles premium European bikes from MV Agusta and and will launch British icon Norton soon. The CKD units of the bike will be assembled at Kinetic’s plant in Maharashtra to keep the bikes affordable.
The Superdual is SWM’s flagship motorcycle and comes in two variants. The T is the... read more »