The Mercedes AMG Petronas F1Team has confirmed its partnership with Bharti Airtel for the 2012 Airtel Indian Grand Prix. As a part of this association the Airtel logo will appear on the airbox and headrest of the Mercedes AMG F1 W03 car, and on the racesuits and helmets of drivers Michael Schumacher and Nico Rosberg for the duration of the 2012 Airtel Indian Grand Prix weekend.

Bharti Airtel will further use their association with Mercedes AMG Petronas to promote Formula One within India, with a host of innovative content and experiences planned both before and during the 2012 Airtel Indian Grand Prix. Michael and Nico will also feature in a television campaign in India to promote the race and Bharti Airtel’s involvement.

Commenting on the team’s partnership with Airtel for the duration of the Indian GP, Ross Brawn, Team Principal of the Mercedes AMG Petronas Formula One Team said “The 2011 Airtel Indian Grand Prix was a very successful new adventure for Formula One and we are delighted to now be partnering with Bharti Airtel, who have supported the sport in India from the outset. Taking our sport to new audiences is vital for our future and we are very much looking forward to working with Bharti Airtel in the run-up to this year’s race, in order to bring our fantastic sport closer to the Indian fans.”  

Global Brand Director at Bharti Airtel, Bharat Bambawale added, “As title sponsors, we at Bharti Airtel are proud to have been an integral part of India’s first Formula One race last year. We are today delighted to enter a new lap of our brand’s Formula One journey with an exciting alliance with the Mercedes AMG Petronas Formula One Team. In 2011, Bharti Airtel took the lead in bringing India’s Formula One dreams alive and became ‘Title Sponsor’ of the sport’s debut in the country.”

Airtel was the title sponsor of the inaugural race at the Buddh International Circuit in New Delhi in October 2011, and will continue the same role this year as well.