Yamaha India Chalks Out Its Future Plans

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  • Dec 20, 2019
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The bike maker is aiming to add 100 new dealerships to its ever-growing network

  • Yamaha plans to expand its model lineup as well.
  • We can see the new XSR155, new R3 and the MT-03 coming to our shores soon. 
  • The bike maker has updated almost its entire model lineup to meet the BS6 emission norms.

We knew that Yamaha would launch the new-gen Fascino, but what we didn’t know is that Yamaha would ditch its 110cc scooters altogether and replace them with the 125cc. Quite a bold move, right? And now, we have the new Fascino 125 Fi and the Ray ZR 125 Fi -- both of which are BS6-compliant. But this wasn’t the only decision the bike maker revealed at the event. Yamaha also announced its road map for the upcoming years. 

The first thing on Yamaha’s ‘To-do’ list is to open 100 dealerships across the country. These are not the usual Yamaha dealerships, mind you. The Japanese bike maker calls them ‘Blue Square’ dealerships, which will get a complete makeover compared to the existing outlets. Apart from motorcycles and scooters, customers can also buy official Yamaha accessories and apparel. 

Yamaha is not just giving these dealerships an aesthetic makeover, but also bringing new technologies to ensure customers have a seamless experience at the ‘Blue Square.’ For instance, each of these dealerships will have face recognition, which will help the dealers gather all the customer’s information. So, next time you go to service your Yamaha, you don’t have to fill in papers like a neanderthal -- you just have to show your face. 

Apart from revamping its dealerships, the bike maker is also planning to increase its India model lineup by adding a range of two-wheelers. Word is already out that Yamaha is likely to bring the new XSR155 to India. Branching out its 155cc model lineup makes sense as the MT-15 is doing fairly well and so is its faired cousin, the R15 V3.0. So, let’s hope Yamaha India surprises us with a neo-retro 155cc motorcycle in 2020. 

Most importantly, we might get to see the new YZF-R3 in 2020. The current-gen R3 is on sale for a very, very long time and it hasn’t received any updates as well. Hence, the sales of the R3 is constantly sinking. In fact, Yamaha sold around 80 units of the R3 in October. If the new R3 comes to India by next year, we can expect Yamaha to bring the MT-03 as well. Apart from these motorcycles, the bike maker is also planning to revamp its CBU lineup, which hasn’t seen a lot of action lately.

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