Volvo Cars

The S50 is likely to be a sedan with a higher perceived value because of its '50' moniker

Volvo has grabbed the ‘S50’ moniker before anyone else does it. It's unclear if Volvo has a plan to put the new name to use immediately or not. Tesla ran into the naming problem when it found thatFord had already booked the ‘Model E’ name. They instead had to settle for the ‘Model 3’ title. So here's our best guess: the S50 name will increase the perceived value of the car. Under the new leadership, Volvo is making significant strides and revamping the entire portfolio starting from the top. After the XC90, the company diverted its attention to the S80 and reworked it completely before launching it as the S90. While the S80 name sounds as if it sits a step below the XC90, the S90 branding makes it look like it's every bit as luxurious as the XC90, but in a different form factor. Wordplay here makes the S90 an entirely new car rather than becoming a replacement for the S80. Reality check: it's both—a replacement for the S80 and a thoroughly overhauled one at that. Volvo had earlier shown two prototypes of its upcoming cars bearing 40 in their name: 40.1 and 40.2. The 40.1 is expected to be the XC40 SUV while the... read more »

The V90 Cross Country is no ordinary luxury car as it has more than just pretty looks to help it stand out in a sea of other premium offerings

A unique car in its segment, the all-terrain station wagon has been launched at a very attractive price