Ather Scooters

Ather Energy commenced its journey as a start-up founded by IITians Tarun Mehta and Swapnil Jain in 2013. It was among the first new brands to enter the electric two-wheeler segment. Unlike other electric scooters which were slow, heavy and had very less range, Ather’s plan was to build a modern and fast electric scooter. It shot into limelight when Flipkart founder Sachin Bansal invested in the brand in 2014.  THe turning point for Ather Energy was Hero MotoCorp bossman Pawan Munjal invested heavily into the company and currently he holds 34.58 percent, making him the largest stakeholder. Apart from the influx of cash, Hero also helped the company with manufacturing,logistics and sales. The company recently moved to a larger manufacturing facility in Hosur from Bengaluru given the rise in demand.  It currently has two variants of the electric scooter on sale. The Ather 450X is priced at Rs 1,46,926 whereas its more affordable variant, the Ather 450 Plus retails at Rs 1,27,916 (both including FAME II and state subsidies, complimentary Ather Dot charger, and performance upgrade). Ather Energy currently operates in Bangalore, Chennai, Hyderabad, Pune, Ahmedabad, and Mumbai and will expand to a total of 27 cities in 2021. The Ather 450X is currently the most technically advanced and premium electric scooter on sale in India. With its new warp mode, the 450X is the fastest accelerating scooter on sale and has a bunch of connected features which are segment first. The Ather 450X competes against the Bajaj Chetak and the TVS iQube Electric.  Ather Energy has also set up 128 public fast-charging points across 18 cities in India. The fast charging network can be used by all electric two-wheelers and electric four-wheelers and this facility is being offered free of charge to everyone till the end of  September 2021.