`1.00 lakh Onwards
Exp. Launch: October 2017
Gets Rs 180 crores, the largest investment in Indian electric two-wheeler segment
Ather Energy, the electric two-wheeler company has announced a new invester in the form of Hero MotoCorp. The Rs 180 crore funding will give Hero MotoCorp a 26-30% stake in the electric start-up. This is the third round of investments in Ather Energy, after Tiger Global and Sachin and Binny Bansal, promoters of Flipkart.
Ather Energy rose to fame with their prototype, the S340 - India’s first smart, electric scooter which they unveiled at the SURGE web summit in Bangalore earlier this year. The S340is an electric scooter with a Lithium ion battery pack and is capable of clocking 72 kmph with a range of 60 kilometres. The USP of the S340 is vehicle intelligence which enables on board navigation, pre-emptive diagnostics, remote configuration and personalized ride profiles through a 7-inch touchscreen information and control panel on the dashboard and mobile app.
The experience extends beyond the bikes in terms of sales with their proposed go-to-market strategy - a combination of online sales and experience centres and enhanced after-sales experience through door step delivery and servicing and a mobile app for remote access and configuration. They...Read More
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