Ducati Diavel

The Ducati Diavel is one of the largest selling Ducatis in India. It’s far from pretty, and named after the Devil. We spend a day with the Diavel. Is it as radical as it looks? Read on…
The story goes that the name for the Ducati Diavel was born early in its development process, when the prototype was assembled and wheeled out in front of a group of Ducati technicians and engineers for the first time. One person saw the bike’s silhouette and exclaimed in Bolognese dialect: “Ignurant comm’ al diavel!” (Meaning: “Evil, like the Devil”). The name stuck and the concept of...read more »