Rolls Royce Cars

‘So-called luxury manufacturers’ listen up, there’s a new Rolls in town.

Here's what. The press release Rolls-Royce issued about the new Phantom is all of 4300 words. It's got the choicest of adjectives, some really well-weighed thoughts and it's a ballad that starts with the brand's near century-old roots, and ends by casually reminding you there's never going to be anything better than a Rolls-Royce Phantom. The release is just like the car. Well played, RR! What's new? I was hoping you wouldn't ask, really. Everything is, except for nothing has changed. It's a beautiful paradox wherein the Rolls has retained its old-world charm of having the best hand-built surfaces, and yet is thoroughly modern under the rustic, yet classy design. It continues to look down upon other manufacturers and giggles at what they call luxury. Here's an actual line from the press material - "Quite contrary to how other so-called luxury manufacturers are trying to realise economies of scale by sharing platforms with mass market manufacturers, Rolls-Royce concluded that the future of true luxury lies in true small-volume manufacture of a dedicated ‘Architecture of Luxury’." Architecture of Luxury, what? Rolls talk for the all-aluminium... read more »

With over 90 years of heritage, the Phantom VIII has some massive shoes to fill. To add to the pressure, it will be unveiled among the greatest Phantoms ever built

If you're a Rolls Royce connoisseur, keep the inhaler and blood pressure pills handy. Also, remember to breathe.