Mercedes-Benz India to hike prices from January

If you were planning to buy a vehicle with the revered three-pointed star on the hood, we suggest you do it this month. Because come January 2016, the German carmaker will increase the price of its cars in India by up to 2 per cent. The company is reportedly appreciating the prices due to the increased input costs.

Mercedes Benz is the second luxury car maker in the country to hike prices after BMW India had announced a hike of up to 3% across the BMW and Mini product ranges last week. The company currently sells a range of 24 models in India, starting with the A-Class, priced at 27.5 lakh, going up to 2.7 crore for the S63 AMG Coupe (all ex-showroom, Delhi). Mercedes-Benz has been on an aggressive run in the country, launching 14 new models this year.

Commenting on the price hike, Roland Folger, managing director & CEO, Mercedes-Benz India said: “Mercedes-Benz has been creating continuous value propositions for the Indian customers by offering the best products from our global portfolio in India. We have enhanced this value addition even further through our localization efforts. However, with rising input costs, we are compelled to make some price adjustments to our product range to protect the investment of our customers in the brand, maintain our premium brand positioning in the market and sustain a profitable business. We want to further enrich the strong foundation which we have created for the brand in India.”  

Folger added that despite the price increase, customers can benefit from tailormade financial offerings from Mercedes-Benz like STAR Finance, STAR Agility, STAR Lease or Corporate STAR Lease to drive home a Benz.