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- Apr 29, 2024
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Mahindra has announced that it’ll be the official SUV partner of four cricket teams participating in the Indian Premier League’s (IPL) 2023 season of T20 cricket. The carmaker will be involved in various activities during the T20 cricket season, organising meet-and-greet sessions with players and offering up jerseys and signed bats in contests.
Here are all the cricket teams that Mahindra is partnering with:
Royal Challengers Bangalore
Delhi Capitals
Mumbai Indians
Rajasthan Royals
“In order to bring the excitement of the T20 league to our showrooms and dealerships around the nation, we are looking forward to planning a variety of on-ground activities. The T20 league is one of the world's largest cricket leagues, and we are confident that this partnership will have a positive impact on our brand, growing interest and value." – Veejay Nakra, President – Automotive Sector, Mahindra and Mahindra.
Apart from the on-ground activities and contests, the carmaker also aims to offer more test drives at its dealerships.
Mahindra has had numerous associations with sports teams in recent years. Earlier this month, the carmaker awarded boxer Nikhat Zareen a shiny, new Mahindra Thar at the 2023 IBA Women’s World Boxing Championship.
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