Having made its mark in Tier 1 cities in India, the automobile industry is now looking to tap the potential of emerging markets. Yamaha India which plans on going down this road, currently has over 400 dealerships in India and plans to expand it significantly, to 2,000 dealerships by 2018.
The Japanese two-wheeler giant has kick-started its expansion programme by inaugurating two new dealerships in Pune, Maharashtra, in the face of strong demand in the city. It plans to launch four new dealerships in Nashik and Mumbai over the next two weeks.
Hiroyuki Suzuki, CEO & MD, India Yamaha Motor, said, “The Yamaha family is looking forward to a stronger dealer and sales network strategy to reach out to more people with our products and services while continuing to serve our loyal customers. Keeping in mind the increasing demand in two-wheelers, we are planning to expand our dealership network extensively. Pune, the automobile city of India has ample of untapped market in this segment and we are looking forward to make a strong presence in this city”.
Yamaha’s share of the two-wheeler market in Maharashtra has gone up from 16 per cent in 2010 to 18 per cent in 2011. The new showrooms will push the company’s sales further.
The Indian two–wheeler industry is estimated to attain the 20-million mark by 2016, 10 per cent of which is Yamaha’s target market share.
Yamaha will enter the Indian scooter market with its ‘Ray’ on September 14, 2012. The Ray aimed at young women will go up against the Honda Dio. Yamaha has signed on Bollywood star Deepika Padukone to endorse its range of scooters in India.
Also read: New Yamaha factory coming up near Chennai
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