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- Apr 9, 2024
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Pune was the latest destination for DSK Benelli’s 19th showroom which is a surprising move since Pune has been Benelli’s home ground with its corporate headquarters and very first showroom situated here. It shows both Benelli’s success and intent as they have been racking up healthy sales when it comes to premium bikes. It is an unprecedented move for a premium bike maker, to have two showrooms in the same city. A move that will be repeated tomorrow as Benelli will be launching another dealership in Worli, Mumbai (they already have one showroom in Jogeshwari, Mumbai), The day after, they will be launching another outlet in Baroda. In fact, by the end of the year, DSK Benelli plans get its dealership numbers to 35 outlets.
Part of DSK Benelli’s sales success is on the fact that they have managed to crack the 250-300cc premium bike segment and the TNT 25 and TNT 300 have been their best-selling models. The Tornado 302 will be another addition to that segment in the coming months. According to Sirish Kulkarni, Chairman of DSK Benelli group, the launch of the faired bike has been delayed as they want to bring in the ABS-equipped Tornado 302 here in accordance with the forthcoming government regulations. They are currently in the process of stockpiling inventory and the new versions should hit our shores b the last week of November.
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