Fabbrica Italino Automobilo Turino – the Automobile Factory in Turin or FIAT is an Italian carmaker producing cars in the Country since the end of the Nineteenth Century. It is the Country’s largest carmaker.
Fiat is also the oldest international carmaker selling cars in India for a sustained period. It dates back to as early as 1951 when Premier Automobiles used to sell the Fiat 00. This was followed up by the Fiat 1100, renamed the Premier Padmini later. Premier also brought the Fiat Uno and Siena to India in the Nineties.
It was only in 1997 though when Fiat decided to venture into India on its own. It sold cars like the Uno, Siena, Palio and its derivatives for the next ten years. Fiat entered a distribution tie-up with Tata Motors in 2007 but the move backfired as sales of Fiat cars dwindled over the next six years. This tie-up was broken in 2012 after which Fiat has started controlling its brand wholly in India.
Fiat is establishing its own sales and service network and has introduced updates for the Linea and Punto and also bought in its first compact crossover based on the Punto – the Avventura. Fiat has a manufacturing capacity in Ranjangaon, Maharashtra with a capacity to produce 1.35 lakh cars and two lakh engines. The engine is production is the ubiquitous 1.3-litre Multijet engine, the highest selling diesel engine in the country, but not in a Fiat. Fiat builds this engine for other carmakers, notably Maruti and Tata Motors.Read MoreRead Less