6 New Royal Enfield Bikes Launch On Track: Royal Enfield Classic 350...
- Apr 16, 2024
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Eicher Motors announced that Rudratej ‘Rudy’ Singh will be the new president for Royal Enfield. Singh will be based out of the manufacturer’s corporate office in Gurgaon and will be reporting to Siddhartha Lal, Managing Director & Chief Executive Officer, Eicher Motors Ltd. Speaking on the appointment, Siddhartha Lal, MD & CEO Eicher Motors Ltd said, “Rudy joins Royal Enfield after spearheading global brands and businesses for almost two decades across emerging and developed markets. His extensive experience in marketing mix development and managing brand equity along with the rich global perspective will help us in our objective of becoming leaders in the mid-sized motorcycling segment.”
The task on hand for Singh will be to expand the brand Royal Enfield globally and also growing new business opportunities such as apparel, accessories, and other adjacencies. Before joining Royal Enfield, Singh was based in Singapore with Unilever as vice president - South Asia. He was awarded “Marketer of the year” for developing new opportunities for Unilever’s Oral Care business by the World CMO Council in Singapore and he is also a part of the Asia CMO board.
Commenting on his new role, Rudratej Singh, President Royal Enfield, said “Royal Enfield has been on an exciting journey with record growth in the recent years. It has constantly challenged business and brand conventions, and I look forward to establishing Royal Enfield as the most iconic motorcycle brand, and a world leader in mid-size motorcycles”
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