Incoming: 1 New Bajaj EV Every Year For Next 3-5 Years

Published March 29, 2022
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All under the Chetak sub-brand

Incoming: 1 New Bajaj EV Every Year For Next 3-5 Years highlights

Looks like Bajaj Auto has grand plans to reinforce its Chetak sub-brand with multiple electric scooters for the next three-five years. Speaking to a publication, Rajiv Bajaj, CEO of Bajaj Auto, has revealed that the company is working on multiple electric scooters under the Chetak sub-brand, and a new EV will be launched every year for the next three-five years.

Bajaj plans to focus on the Chetak sub-brand for now. This will be the company’s mother brand as far as electric two-wheelers are concerned, and Bajaj is not looking to create more sub-brands. Under this family, it will make e-scooters in different form factors, catering to different segments, with different powertrain configurations.

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Rajiv said that the company’s main focus currently lies in strengthening crucial aspects including technology, hardware, software, supply chain, quality, distribution and consumer experience. Rajiv also opines that there are several sub-segments within the electric scooter space that are currently not being fully catered to. So with the upcoming e-scooters under the Chetak sub-brand, he aims to ensure a strong portfolio that stands out on its own rather than banking on government subsidies, which may not last forever.

Incoming: 1 New Bajaj EV Every Year For Next 3-5 Years details

In the next financial year, Bajaj plans to manufacture 50,000 units as opposed to the current figure of 8,000-9,000 electric scooters per year. We already know the company’s new EV-specific Akurdi plant will start churning out e-scooters from June. Bajaj plans to have a production capacity of 2,50,000 units a year in the new plant.

Bajaj has also been developing products in conjunction with Bengaluru-based urban mobility startup Yulu, the first of which is planned to be launched within this calendar year.

With these developments, Bajaj seems to be well equipped to face the fast-growing electric scooter space, which will soon see contenders from other mainstream ICE manufacturers such as Hero MotoCorp, Yamaha, and Suzuki. Hero plans to launch its electric scooter under the Vida sub-brand as early as July. On the other hand, Yamaha might also reveal its EV roadmap soon. Suzuki is already one step ahead with the Bugman Electric, whose production-ready version has already been spotted testing several times. Electrifying times, indeed!

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