Royal Enfield and Happy Socks Join Hands
- by Team Zigwheels
- Sep 22, 2016
- Views : 11595
Royal Enfield and Happy Socks have collaborated for a range of exclusive apparel and accessories alongwith four custom Continental GT bikes which have been built to celebrate this new partnership
Iconic Indian bikemaker Royal Enfield announced an uncanny partnership as it joined hands with Happy Socks, a leading European brand for designer socks and men’s underwear. As part of the new joint venture, they have come up with a multi-product capsule collection consisting of apparel & accessories for men that include motorcycling jacket, sweatshirts, t-shirts, helmets and a series of socks and boxer briefs. Apart from the above, Royal Enfield has also built four limited edition of the Continental GT café racer bike. The specially built Royal Enfield Continental GT will be displayed at Happy Socks exclusive brand stores in London, Stockholm, Copenhagen and Mumbai.
Speaking about the collaboration, Samrat Som, Head, Apparel & Accessories Business at Royal Enfield, said, “The collaboration between Happy Socks and Royal Enfield is one of the most unexpected, and we loved creating this bold interpretation of classic icons, be it in form of the motorcycle or the classic motorcycling jacket. It’s interesting how a fun product like Continental GT, allows us to collaborate with a distinctive brand like Happy Socks, which over a period of time has brought in a sense of fun and style even in everyday essentials like socks and underwear” said “After our first experiment of creating a limited edition motorcycles (Classic range) inspired by Royal Enfield’s Despatch Rider gear collection, which was a major success, this is yet another and first of its kind collaboration for us, in an attempt not just create an apparel collection that is out of the box and exciting, but also give the Continental GT a unique look like never before.”
The Royal Enfield and Happy Socks collection will be available at official Royal Enfield dealerships. The updates made on the bike are also cosmetic and no mechanical changes have been carried out. We must say that the vivid array of colours does look striking and the Continental GT does look cool in this new livery.