Ferrari to open second theme park in Spain

Following the success of their first theme park in Abu Dhabi, Ferrari is now planning to build another one in Spain. With the intention of giving fans an experience of the world of Ferrari, the Italian marquee has now signed a deal with PortAventura, a subsidiary of Investindustrial, to build a second theme park in Barcelona. Similar to the Ferrari World in Abu Dhabi, this one too will have something for everyone and not just its Formula 1 fans. The Ferrari World, the largest indoor theme park in the world covered with the largest Ferrari badge, has the world’s largest Ferrari shop and gallery, a ride through a V12 engine, a multimedia ride showcasing the brand’s journey through history and more. 

Ferrari World in Abu Dhabi highlights all possible operations of the brand and the new one that is likely to be inaugurated in 2016 should be no different. The 100 million euro project will be spread over 75,000 square metres and will include the first Ferrari-themed hotel, the fastest and highest elevator in Europe and a 250 room luxury five star hotel with restaurants, pool and in fact even a driving simulator. 

Andrea Perrone, CEO of Ferrari Brand, the Ferrari subsidiary company that manages the Prancing Horse's brand-related activities, said, "After the success of Ferrari World in Abu Dhabi, we received many, many requests to develop new amusement parks.  We carefully sifted through the various proposals and decided to accept Investindustrial's because it is a very solid plan developed by competent people that will bring the magic of Ferrari to Spain”.

The brand intends to gradually expand and evaluate proposals for theme parks outside of Europe too, but, only at their ‘leisure’.