Yamaha Launches First Ever Scooter Boutique In India

Published July 24, 2017
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2 min read

‘Bikerz’ is a one of its kind dealership in the country nestled in Chennai, which will provide one-stop solutions to both scooter and fashion accessories

Yamaha Launched First Ever Scooter Boutique In India

Yamaha India has launched its first ever scooter boutique in the country in Chennai, Tamil Nadu. The boutique is spread over an area of 3100 sq. ft. which includes sales and service facilities. All the Yamaha scooters will be sold from this boutique. Apart from selling Yamaha scooters, the boutique will also hosts a gallery of riding accessories and offer customers a unique scooter buying experience.

Yamaha currently sells the Fascino, Alpha, Ray Z and Ray-ZR in the scooter segment. All the scooters get the same 113cc engine that develops 7.1PS @ 7,500rpm and a peak torque of 8.1Nm @ 5,000rpm. The Fascino is targeted at someone looking for a unique design, the Ray is a scooter for girls, the Ray-Z is targeted at young men, and the Yamaha Alpha at the family man.

Read our review of the Fascino here, Ray Z review here, Ray-ZR review here and the Alpha review here. The scooter seen in the above image is the X-Max 300. Yamaha has not yet launched the motorcycle in the country though the manufacturer displayed the scooter at the Boutique flashing their prowess in scooter technology.

Commenting on the launch of the scooter boutique, Masaki Asano, Managing Director, Yamaha Motor India Sales, said, “Yamaha’s innovation in design and technology has contributed significantly to the modern era of motorcycling in the world. Similar engineering is also consumed to design Yamaha’s global scooter line up which offers comfort and excitement with every ride along with stylish and sporty visual appeal. India’s expanding scooter segment, which has been defining the growth trajectory for the domestic two-wheeler industry for quite some time, could now see a boost with more female customers. Yamaha’s Scooter Boutique, being the first of its kind in India as well as in the world, will bring out the global experience of exciting brand engagement and appropriate customer interface to let the Indian customers connect their scooter passion to the worldwide trend of scootering.”

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