Michelin is the world's most trusted tyre brand

French Tyre major Michelin has a global presence in over 170 countries, India now being one of them. While, it continues it steady expansion and extensive research in developing tyres using path breaking technologies for automobiles of tomorrow, it’s efforts as a corporation in uplifting the social hurdles in the nationalities that it represents have not gone unnoticed.

A recent online survey conducted by 1,200 people in France analyzed companies’ reputations in five key areas: trust, service quality, employer brand, environmental stewardship and social responsibility. While Michelin ranked first on the Trust and Service Quality parameter, the brand also got an overall 2nd rank in corporate reputation.

Speaking on behalf of the same firm that ranked Michelin No.1, Thierry Wellhoff, President of Syntec-Conseil en Relations Publiques, said “Michelin is a very forthright, dependable company whose behavior is consistent with the image it projects,” said.

In India, the company has been constantly generating employment with community engagement being one of its key goals. Various health camps such as Paediatrics, Gynaecology, and General Health Camps are also being conducted in the rural areas of the country.

Reflecting on Michelin’s brand image and proactive nature in India, Mr Nicolas Beaumont, Managing Director, Michelin India Tamil Nadu Tyres Pvt. Ltd. said, “Inspired by its founders, Michelin is dedicated to enhancing mobility through innovation and quality. Our customers too associate us with safety, reliability, technology and expertise and we are glad to be recognized as the Top brand for Service quality and trust.”

For more information on Michelin’s latest tyre technology and community presence please visit their website: www.michelin.in