Mahindra Racing launches #DrivenByDesign Contest

Mahindra's Formula E Racing Team on 1st August launched the #DrivenByDesign contest, inviting people to design the livery for its new M3Electro racing car that will compete in the third season of the FIA Formula E Championship.

Dilbagh Gill, Team Principal, Mahindra Racing Formula E Team stated, “We want to help Mahindra Racing fans from all over the world to feel part of the team. It is not just our immediate team that has ingenuity, passion, and relentless drive when it comes to our motorsport activities, Mahindra fans have it in plentiful supply as well. I am pleased to be able to partner with Pininfarina to offer such an exciting, once-in-a-lifetime prize for this competition.”

The contest commenced from 1st August and will last for 10 days. There are going to be terms and conditions for full entry requirements that are there on the Mahindra Racing Facebook page. This is not the first time that Mahindra is putting up such an event: in February, the team called upon fans to present their track design suggestions for a potential Formula E race in New Delhi. There were many people who took the initiative of participating in this event from all over the world. After the event, the designs were shortlisted and presented to the State Government of New Delhi so that it can plan to host an India ePrix event.

Mahindra Racing is coupling up with Pininfarina (which is a part of the Mahindra Group), a leading Italian design house, for the #DrivenByDesign contest. In this event, fans will offer their own livery design for the M3Electro ahead of the first public tests at the Donington Circuit later this month. The participants will be judged by Pininfarina’s automotive design team and the winner will be chosen by Fabio Filippini, Chief Designer at Pininfarina.