With her distinctive style and chirpy on screen persona, TVS is confident that her association with the Scooty will further enhance the popularity of the brand
TVS Scooty has been synonymous with style and innovation and over the years and has become one of the most exciting and reliable scooter models for young women. In an attempt to strengthen the brands commitment to its youth target audience and reinforces its positioning TVS has signed up Anushka Sharma as its new brand ambassador.
Commenting on the development, Mr. H S Goindi, President Marketing, TVS Motor Company said, “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. ”
Excited at being given the opportunity to represent the youth centric brand, Anushka said, “It’s almost like ‘homecoming’ for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty. It is a breakthrough attitude and style statement that is relevant to today’s young women.”
Incidentally, TVS Scooty has a history of other previous associations with celebrities like Indian tennis star Sania Mirza among others. For Anushka personally, the association with TVS Scooty dates back to 2005 when she had done a campaign for the brand.
TVS Motor Company has also announced their plans to launch four new two-wheelers during 2012-2013 (Read : TVS Motors to launch new bikes). The launches will include two motorcycles and two scooters.