Royal Enfield, as it is known today, is an Indian motorcycle manufacturing company based in Chennai. Known for its rich heritage and history, Royal Enfield is the oldest motorcycle brand to be in continuous production, with the first motorcycle manufactured in 1901.
Originally a British motorcycle company first established in 1893, which later on became the indigenous Mad as Motors in 1955. In 1990, Royal Enfield collaborated with the Eicher Group, an automotive company in India and merged with it in 1994.
Royal Enfield has created the mid-size motorcycle segment in India with its unique and distinctive modern classic bikes. With its new manufacturing base in Chennai, India and an upcoming new product development and research center in the UK, the bike manufacturer is able to grow its production rapidly against a surge in demand for Royal Enfield bikes.
Royal Enfield motorcycles in India include 350cc bikes as well as 500cc bikes and a 535cc café racer model. The Royal Enfield product line-up includes the Bullet 350, Bullet 500, Classic 350 & Classic 500, Thunderbird 350, Thunderbird 500 and the Continental GT 535cc café racer. In India, Royal Enfield operates through 12 company-operated stores and 400 dealers across all major cities and towns. Royal Enfield also exports motorcycles to over 50 countries across the world including the USA, Japan, UK, several European and Latin American countries, as well as the Middle East and other countries of South Asia.
The manufacturer also organizes and supports many motorcycling events and rides, more prominently the Royal Enfield Rider Mania – an annual gathering of Royal Enfield riders from all over India to the lovely beaches of Goa, and the Himalayan Odyssey, the most arduous motorcycle ride over some of the toughest roads and highest mountain passes in the Himalayas. Royal Enfield motorcycles are in high demand in India, with long waiting periods at dealerships.Read MoreRead Less