Ducati India Appoints Siddhartha Varma As Director Of Marketing

Published March 23, 2018
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Moving on from Triumph Motorcycles India, Siddhartha Varma will now spearhead Ducati India’s marketing activities

(L-R) Siddhartha Varma, Director - Marketing with Sergi Canovas, Managing Director, Ducati India

Ducati India has appointed Siddhartha Varma as the Director of Marketing for its operations in the country. Siddhartha will spearhead Ducati’s marketing initiatives and, growth and expansion strategy in the market.

In his new role, Siddhartha will be responsible for consumer marketing initiatives for the brand that include all ATL and BTL activities. “With racing DNA at its core, Ducati symbolizes unmatched performance, superior quality and unparalleled sophistication that truly transforms the rider experience. I am thrilled to be a part of Ducati’s legacy which inspires millions globally. In my present role, I will drive penetration of our products and services all across the country with the aim to provide authentic Ducati experience to our fast-growing community in India,” said Siddhartha Varma.

Commenting on the appointment, Sergi Canovas, MD of Ducati India said, “India remains a priority market for us and I am confident that Siddhartha’s extensive experience and market insights in the premium motorcycle sector will propel the expansion of Ducati’s network in India. Siddhartha brings with him a unique mix of sectoral expertise and consumer understanding, which will certainly strengthen Ducati’s footprint in the Indian market. With an industry experience spanning over a decade, Siddhartha has an in-depth understanding of the automobile industry.”

Ducati aims at gaining from Siddhartha’s prior association with premium motorcycle brand Triumph Motorcycles in India, which will be instrumental for Ducati’s onward journey in India.

Ducati has a range of offerings in India, which are spread across different genres of motorcycling. These include the Monster, Diavel, XDiavel, Hypermotard, Multistrada, Panigale, the Supersport and Scrambler.