Bajaj Auto starts anti-piracy campaign

The size of the replacement auto components market in India is estimated to be $4 billion, or nearly 22% of the $18 billion auto component market. And with the Indian auto sector growing at such a phenomenal pace, sales volumes of spurious parts are only going to get higher. 

Sadly, its one of the country's leading bike manufacturers, Bajaj Auto which is paying a heave price for this global catastrophe stagnating the auto component business. As per figures revealed by Bajaj, the company is suffering a loss of Rs. 500 crore yearly as a result of the widespread counterfeit parts business, now thriving in India.

Curbing the 'Counterfeiting' crime

With the help of EIPR Mumbai & the Mumbai Police, Bajaj has now managed to nab four dealers selling fake automotive parts in Balaram Street, Mumbai. The owners of Perfect Scooters, Raj Ratan Automobiles and Dilip Auto Agency have been arrested and an FIR has been filed against them.

The two and three-wheeler manufacturer has now also taken elaborate steps to ensure that its genuine spare parts are easy to identify. A holographic strip with special characteristics is a part of every packaged part. The details of the security measures are detailed on the Bajaj Auto website: https://www.bajajauto.com/services_gparts.asp 

In the best interests of loyal customers of Bajaj Auto, Ramakrishnan Adiga, VP - Space, Bajaj Auto Ltd. has suggested the following tips to potential buyers to prevent them from being cheated of an original Bajaj product/spare part.

1. Check the security features on the MRP label carefully before buying.

2. Insist on the bill while purchasing spare parts

3. Purchase spares parts from the company authorized outlets as far as possible