Wolff Olins to create new brand identity for Hero

Wolff Olins, a part of the Omnicom group, is working on the new brand identity for Hero Honda in its totality. This includes the brand architecture, brand name, brand logo and brand positioning.

The Hero group, which plans to part ways with Honda by March-end, plans to drop the Honda brand name. Hero also plans to remove the Honda brand name from its flagship products Splendor and Passion. This is an outcome of the owners (Munjals) wish to carve out an independent identity at the earliest.

"We are looking for exciting times amid strong fundamental of the rapidly transforming economy, backed by sustained GDP growth and the increased spending power of its strong middle-class," said Hero Honda MD & CEO Pawan Munjal.

The Hero Group's new identity will help them ramp up their presence in global markets such as Latin America, Africa, the Middle East and South East Asia. According to Hero Wolff Olins has been mandated to spell the strategy to harness the potential of these brands for the domestic and international markets.