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Maruti Rejoices As Nexa Sales Cross 1-Million Mark


Fours years on, Maruti’s Nexa is the third-largest brand in India

 

  • Maruti announces that its Nexa brand has sold over 1 million vehicles.
  • The Nexa brand is now the third-largest in the country.
  • Nexa is a premium offering from Maruti, created for enhancing the experience of buying a Maruti.
  • Ignis, Baleno, Ciaz, S-Cross, and the new XL6 are all sold by Nexa.

Maruti Suzuki is undoubtedly one of the most loved car makers in India. Ever since the launch of the first Suzuki SS80-based hatchback in1982, Maruti has maintained an ethos of reliability and affordability. The company has announced that its Nexa brand has crossed 1 million sales since its introduction in 2015. This is yet another example of how resilient the automotive industry is despite the current slump. 

Nexa is now India’s third-largest seller of cars, offering automobiles for a widespread domestic and international audience. Ciaz, S-Cross, and the XL6 are excellent for families, while the Baleno and Ignis hatchbacks which are targeted toward the younger crowd. Nearly half of Nexa’s customers are under the age of 35, the company states. Nexa cars are optioned with the best infotainment technologies that Maruti offers. 

The first showroom was inaugurated on 23rd July 2015 in New Delhi. Nexa was the focus of an extensive and rigorous marketing campaign - associating with the IIFA awards in 2015, then in 2016 with the Lakme Fashion Week. In January this year, Nexa partnered with A.R. Rehman to create Nexa Music. Currently, they are working with actor Ranveer Singh on the campaign for the XL6. 

The Executive Director of Marketing and Sales, Shashank Srivastava, noted that the Nexa brand is India’s fastest growing automotive distribution channel. There are more than 350 Nexa outlets spanning across 200 cities in India. 

Maruti Suzuki created the Nexa brand to offer its new and returning customers a premium car buying experience. It came at a time when Maruti was trying to go upmarket while still providing affordable, basic transportation. Learning from the Kizashi, Maruti decided to bifurcate its portfolio. This move is exemplary of the company's ability to adapt to market sentiment. A more recent development in the same vein was the price revision of all cars and variants, one day after the recent tax cut. This is the kind of dedication which pushes Indians to buy Marutis time and again. 

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