Just under 18 months of its launch, Maruti Suzuki has stopped import of the Kizashi sedan, a luxury car it hoped would help it graduate to the upper end of the market. The company is offering Rs 5 lakh discount on the vehicle to clear pending stocks, sources said.
The Kizashi is the second premium vehicle from Maruti Suzuki's stable that has proved to be a non-starter , the first one being the Grand Vitara SUV, which is also brought in only on specific orders.
Finding few takers for the Kizashi — Maruti's most ambitious foray into the luxury end of the market priced at Rs 16.5 lakh for the manual and Rs 17.5 lakh for automatic (ex-showroom Delhi) — the company has recently decided to bring the car only after receiving an order.
"Yes, it will come to India only when there are orders," Mayank Pareek, Managing Executive Officer (sales & marketing) told TOI here.
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