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Honda Shine Crosses New Sales Landmark


Honda’s most popular motorcycle in India is still going strong

Honda Shine BS6


The Honda Shine has been a popular choice in the 125cc segment ever since its introduction in 2006. In fact, such has been its journey that it is not only the highest-selling motorcycle for the Japanese brand in India, but also the undisputed king of the 125cc motorcycle segment. Despite sales tapering in 2020, Honda has announced the Shine has breached the 90 lakh sales landmark.

The Shine brand currently has a market share of 39 percent in the segment, making it the leader in the space. The popularity of the 125cc commuter is evident by the fact that it clocked a 26 percent growth in November 2020 as compared to November 2019.

After its launch in 2006, the Shine became the best-selling 125cc bike in the country in two years and crossed the 10 lakh sales milestone in under five years. By 2013, the bike had crossed the 30 lakh sales mark, which rose to 70 lakh in the next four years. Full details available in the press release below.

New Delhi, December 23, 2020: Honda Motorcycle & Scooter India Pvt. Ltd. today announced accomplishment of a new milestone. Consistently setting new benchmarks in 125cc motorcycle segment, Shine has now delighted over 90 Lac customers since its launch in the year 2006.

Leading from the front, Honda Shine brand enjoys highest market share of 39% in its segment. Not just this, the overwhelming acceptance of the customers is such that brand Shine recorded double digit YOY growth of 26% from 75,144 units in November 2019 to 94,413 units in November 2020.

Speaking on the legacy of brand Shine, Mr. Atsushi Ogata, Managing Director, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd said, “We are deeply humbled by the trust of over 90 Lac happy customers in brand Shine. Over the years, Shine has redefined the 125cc segment leading customers’ expectations with continuous product & feature enhancement. At Honda, we remain committed to delight our customers with the Joy of riding.”

Elated by this remarkable feat, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Shine is India’s favorite 125cc motorcycle & holds a very important place in our product portfolio. Today, Shine leads the pack proudly in its segment and has the distinction of being the only exclusive 125cc motorcycle brand in the Top 4 selling motorcycles of the country. With a very high rate of user’s recommendation, Shine continues to strongly establish a sense of confidence and Peace of Mind amongst new buyers. Thank you India for your trust in #AMAZINGSHINE!!

 
 

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