Ashok Bhasin appointed as Head of Sales & Marketing for Hero

Home-grown two-wheeler major Hero MotoCorp has appointed Ashok Bhasin as the Head of Sales, Marketing & Customer Care function for the key India market. Bhasin will report directly to Pawan Munjal, Vice Chairman, Managing Director & Chief Executive Officer, and will be part of the leadership team, the apex decision making body at the country's largest two-wheeler maker. Bhasin brings along credentials with strong international experience. He has had rich experience of successfully leading large business teams across countries and cultures in leadership roles across Sales, Marketing and M&A integrations. Bhasin has worked and lived across Asia, Africa, and the U.S. where he accomplished significant transformation and turnarounds in consumer goods and retail sectors.

Commenting on the occasion, Pawan Munjal said, "I am pleased that Ashok is coming on board at this juncture. He will lead our Sales, Marketing and Customer Care function to consolidate our dominant market position in the country. As part of the Leadership Team at Hero MotoCorp, Ashok will also contribute on broad strategic directions of the company."

He comes to Hero MotoCorp from Reckitt Benckiser where he was heading their operations in entire Central Africa as General Manager and as Managing Director, RB Nigeria. Prior to that, he worked with Whirlpool in several leadership roles starting as Director - Marketing (India), leading on to Vice President - Marketing (South Asia), and thereafter as Global Director, Whirlpool Corp, USA. All the vertical Heads in the National Sales, Marketing & Customer Care function, such as Head - National Marketing, Head - National Sales, Head - Learning & Dealer Development and Head - National Service & CRM - will report into Bhasin. An MBA from the Faculty of Management Studies (FMS), Delhi, Bhasin has had extensive experience in building and turning around business performance on growth, profitability and market share across geographies, categories and business cycles.

Bhasin's appointment follows a series of new additions to the Leadership Team at Hero. The company recently brought in Dr. Markus Braunsperger as the Chief Technology Officer (CTO) from BMW, Germany and Markus Feichtner from Austria's AVL to head its newly-created division of New Engines Design & Development within the R&D function. Hero also appointed Rajat Bhargava from McKinsey & Co. to head its Corporate Strategy and Performance Transformation function, and Sanjay Jorapur from Honeywell, as the Chief Human Resources Officer.