Steelbird Set To Launch Blauer HT Helmets In India

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  • Jul 12, 2018
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Blauer, the Italian helmet maker, will enter India with an exclusive tie-up with Steelbird helmets


With a view to broaden its horizon, Steelbird India Limited has tied up with Italian helmet manufacturer Blauer HT, which will enter the Indian market next year. All the R&D and designing for Blauer HT helmets will be done in Italy itself. According to Steelbird, the products will initially be launched overseas around Oct / Nov 2018, after which the company will target the Indian market, in early 2019. These helmets adhere to DOT and ECE safety regulations and should also adhere to our very own ISI standards as well.

With this move Steelbird aims at covering the pecking order - that is, mass customers to premium customers. These helmets will be priced between Rs 10,000 to Rs. 50,000. Alongside this new affiliation with Blauer HT, Steelbird will soon unveil the new range of helmets in different colours and combinations while keeping up with safety standards. It also plans on introducing a range of clothing apparels, sneakers and accessories from Blauer HT for the Indian Market.

In case you haven’t heard of Blauer HT, it’s owned by Blauer World Fashion Srl and is exclusively licensed to FGF Industry Srl, which manufactures and markets helmets, clothing apparel, sneakers and accessories. Their products are mostly exported to the European and American markets. Going forward, based on the learnings from Blauer HT, you can expect better quality helmets for the India-bred manufacturer that is Steelbird.

Here’s the official statement from the firm.

Press Release -


-Steelbird Hi-Tech India Enters Into An Exclusive Tie Up With The Leading Helmet Brand In America And Europe


New Delhi, 11th July, 2018: Asia’s largest Helmet manufacturer, Steelbird Hi-Tech India limited, adding another feather to its glory enters into an exclusive tie up with the leading helmet brand in America and Europe, Blauer HT. Through the exclusive tie up Steelbird will be manufacturing and supplying the Blauer HT helmets.

The brand Blauer HT is owned by Blauer World Fashion Srl and is exclusively licensed to FGF Industry Srl engaged in the business of manufacturing and marketing of Helmets, Clothing Apparels, Sneakers and accessories thereof in Italy and exporting the same to in Europe and America.

Commenting on this exclusive tie up Mr. Rajeev Kapur, Managing Director Steelbird Group said “This is a proud moment for us. Blauer HT Helmets is the new range of helmets managed by FGF Industry Srl and distributed through a selection of the best specialized shops in the motorcycle and fashion sector. The simplicity of the lines, the refined and particular colours, and the exclusivity of the colour combinations make these helmets a point of reference for the new rider. With the exclusive tie up, Steelbird will be manufacturing and supplying Blauer HT Helmets to FGF Industry Srl for Worldwide distribution except India.”

Steelbird will soon unveil the new range of helmets in different colours and combinations. The new range will combine safety, technicality and innovation with latest style treatment. The company has planned the retail launch for early next year.

“For the Blauer HT helmets, all the R&D and Designing will be done in Italy. The product will initially be launched in International Market in Oct / Nov 2018 and will be made available for Indian Market in early 2019. With our tie up and the launch of the Blauer HT range in India our motive is to cover complete business pyramid that is mass customer to premium customer. The pricing of this range will be between Rs. 10,000/- to Rs. 50,000/- .” added Mr. Rajeev Kapur.

Also commenting on the tie up Mr. Vincenzo Fusco, President, Blauer World Fashion Srl said “We are proud of our association with Steelbird. They will be handling the manufacturing and supply of Blauer HT. As for the Indian market, the Indian Biker’s can now look forward for world class product range of Blauer HT in India through our exclusive tie up with Steelbird for distribution in India”.

Furthermore, Steelbird also plans to import and distribute the Clothing Apparels, Sneakers and Accessories from Blauer HT for the Indian Market. Blauer has a history of 82 years and has been the leading brand in America in the supply of technical garments to all police forces and selected sectors of the army, US Navy officers, or special bodies to protect the White House in Washington.

Giving an insight on the import and distribution of clothing apparels, sneakers and accessories from Blauer HT Mr. Rajeev Said “This is another chapter we plan to add apart from our helmet stories. We are equally excited on this front as well. There is a lot of demand for these categories and through our association we will be able to offer product of European standard and expanding the option horizon for the customers.”

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