TVS Moves Norton’s New Production Unit To Solihull

The Indian-owned British brand aims to produce 8,000 units annually

Last year, TVS acquired the UK-based Norton Motorcycles for Rs 153 crore, saving the iconic British brand from being dissolved. With time, there have been signs of gradual progress and now, Norton has moved out from its Donington Hall facility to Solihull, West Midlands.

One of the many reasons for shifting out of the old unit is that the building didn’t comply with health rules and COVID made it more so tough. The new estate is a 75,000 square-foot facility including a warehouse. Moreover, it also has the required machinery to achieve the 8,000 unit production goal for the British brand.

After trademarking the model names of the Atlas Nomad and the Ranger, the bikemaker has started accepting pre-bookings as well. The factory, which is currently operating with a strength of 110 workers, is focussing on the Commando 961, hinting at its upcoming arrival. Norton also aims to expand the new production facility in the future.

In a related development, TVS plans to launch the latest iteration of its flagship model, the Apache RR 310, very soon. You can head here and read about the TVS-Norton deal in detail.


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