Norton Atlas 650 India Launch In 2020

Motoroyale’s Managing Director Ajinkya Firodia also revealed that the CKD plant for Norton is expected to be ready in the first half of 2019

Norton Atlas 650 rendering

We caught up with Motoroyale’s Managing Director Ajinkya Firodia on the occasion of the launch of the enterprise’s seven multi-brand motorcycles. In our interaction, Firodia revealed that the CKD plant for Norton motorcycles is expected to be completed by the first half of 2019. Motoroyale recently launched the limited edition Norton Commando Sport Mark II and the Norton Dominator at prices starting from Rs 20.99 lakh (ex-showroom). Considering Motoroyale’s pricing strategy with MV Agusta, expect the CKD batch of the British brand to be priced around Rs 5 lakh lower keeping in mind the exclusivity of the brand.

To help the brand compete even more aggressively, Motoroyale plans to launch the Norton Atlas 650 in 2020. By that time the CKD plant will already be in place and it is possible that Norton will assemble the upcoming motorcycle, with an aggressive price tag to match. But Norton, being a premium player, might just price it around the same ballpark as the CKD Commando.

Norton Atlas 650 rendering side

In June this year, Stuart Garner, the CEO of Norton, had revealed the official rendering of the Atlas 650 and said the scrambler will make its global debut at this year’s Motorcycle Live show in November in the UK. This retro-modern scrambler is powered by a 650cc parallel twin liquid-cooled engine. While the output figures haven’t been revealed, it is expected to produce around 100PS of power.

The rendering suggests the scrambler will employ inverted front forks and a monoshock at the rear. Brakes include dual front discs with radial callipers and a disc at the rear, with dual-channel ABS as standard. Since it’s a scrambler, the bike rides on knobbies wrapped on spoke wheels. Stay tuned for more updates regarding the motorcycle’s developments.

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