Honda spreads road safety awareness through art

Honda Motorcycle & Scooter India (HMSI) has taken the route of art to spread road safety awareness in India. The two-wheeler major has roped in Padma Shree awardee, sand artist Sudarsan Pattnaik to create an impressive sand sculpture termed as – “Safety for Everyone” in Puri, Odisha.  This also commemorates the simultaneous inauguration of Honda’s first-ever Traffic Parks in East India at Bhubaneswar & Cuttack (Odisha).

Standing tall at 9 feet and wide at 22 feet, the making of the sand sculpture took 2 days and approximately 10 tons of sand was required for the feat. The sculpture represents Honda’s commitment to road safety and showcases different aspects of safe riding.  The amazing level of artistry with intricate handwork, left Honda customers, along with national and international tourists spellbound. 

After more than a day of preparation, the final masterpiece was unveiled in the presence of Mr. Yadvinder S. Guleria (Vice-President, Honda Motorcycle and Scooter India Pvt Ltd.) and Mr. Takanori Maruyama (Director, Honda Motorcycle and Scooter India Pvt. Ltd) who reiterated Honda’s mission to inculcate ‘safe riding as an everyday habit’.

Globally, Road Safety Promotion is one of Honda's top priorities worldwide since 1970. Under the “People Come First” philosophy, Honda is today promoting road Safety across 36 countries.

In India, Honda is promoting Safe Riding an everyday habit of all two-wheeler riders since its inception in 2001. In 2012, Honda adopted its first traffic park in Jaipur. This was soon followed by Delhi. Overall, over 53,000 people including women and children have been trained at the two parks till date. Honda has also inaugurated new traffic parks in Odisha at Bhubaneswar and Cuttack. Honda, now has four traffic parks across North and East India. With Honda’s unique training program, females are empowered to realize their dream of becoming independent and learning how to correctly ride a two-wheeler, in a single day!