Honda promotes road safety with kids carnival

The objective of the carnival, organized at Dilli Haat, Pitampura, was to educate children and young minds on road safety and safe riding.

The animation characters Chhota Bheem and Chutki spread the message of road safety through various fun and engaging activities educating kids and their parents.

The characters urged the families to follow healthy road safety habits such as - abiding to road rules, importance of protective gear and use of helmets while a riding two-wheeler.

“Safe riding is Honda’s priority worldwide and in India too. Promoting the concept of safe and fun-riding is paramount to Honda’s overall vision. The role of children as effective conscience-keepers within families is often underestimated. Conducting such activities with young minds will ensure a positive tilt towards the cause, building a strong foundation for future,” said Keita Muramatsu, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.

“As a leading corporate citizen Honda understands its quintessential responsibility towards the society which goes beyond business. We are delighted to have associated with Chhota Bheem to help further spread Honda’s Road Safety message. The event today was a great success and we look forward to extending this initiative across many other India cities,” said Y.S Guleria, Vice President – Sales & Marketing, Honda Motorcycle and Scooter India Pvt. Ltd.

Amongst the more popular activities at the road safety carnival were cycling, the road safety drawing contest, a pledge wall, a photo opportunity and collection booth and a digital desk for uploading pictures to Facebook pages of guests. Adults were also briefed on the correct riding posture. Over 1200 families were gathered at Dilli Haat during the carnival.