BMW targets sale of 50 superbikes by year-end

BMW which debuted in the domestic market three months ago with a host models in the two-wheeler segment, has already sold 23 bikes so far and is targeting to sell 50 bikes by December 2011.

Globally, BMW's motorcycle venture is known as BMW Motorrad and at present it sells its products at two outlets in Delhi and Mumbai. BMW Motorrad's superbikes are imported into the country by two dealers, Deutsche Motoren and Navnit Motors.

"All our models have a good demand...but our two models -- S1000 RR and R1200 GS -- are witnessing a greater demand. We have six models and all bikes are above 1,000 cc and in the price range Rs. 18-25-lakh," said Navnit Motors’ Managing Director, Sharad Kachalia.

The German auto major sells six models of its bikes -- R1200R, S1000RR, R1200GS, K1300, K1600GTL and HP2 in the country.