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- Mar 11, 2024
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Ford has announced that the all-electric F-150 will be called F-150 Lightning. The electric pickup will be unveiled on May 19 and go on sale in 2022.
The ‘Lightning’ nameplate, initially used in the older supercharged V8 F-150, has now been revived, in keeping with the carmaker’s newfound style of borrowing the names of some of its hallowed cars for today’s mass-market offerings. The Mustang Mach-E electric SUV is an excellent example of that.
We bet this move was to garner as much attention as possible for the all-electric pickup truck. In India, Tata Motors adopted a similar strategy with the Gravitas, renaming it the Safari and hoping that the connect would generate substantial customer interest. Whether it did or not is a story for another day.
Ford also offered us a glimpse of the pickup’s front fascia, which features connected LED DRL. The boxy design means the F-150 Lightning may not be the most aerodynamically efficient vehicle out there. However, certain EV-specific features like the closed grille and aerodynamic wheels should make up for it.
Technical specifications aren’t out yet. But Ford President and CEO Jim Farley said, “The F-150 Lightning can power your home during an outage; it’s even quicker than the original F-150 Lightning performance truck.” With that statement from the top boss, Ford cannot blame us for having our expectations sky-high.
The F-150 Lightning will lock horns with the all-electric Hummer EV.
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