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Tata Rolls Out 1,00,000 Nexons: The Reasons Behind Its Success,


The production milestone was achieved in 22 months from its launch in September 2017

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  • On an average, Tata has sold 4546 units of the Nexon every month.
  • It is the first ‘Made In India’ vehicle to score 5 stars in the Global NCAP.
  • Comes with features like touchscreen infotainment, Harman sound system, climate control and more.
  • Gets 1.2-litre petrol and 1.5-litre diesel units.
  • Priced from Rs 6.58 lakh to 10.96 lakh (ex-Delhi).

Tata Motors has rolled out its 1,00,000 Nexon from its Ranjangaon facility. Launched back in September 2017, the Nexon achieved this milestone in just 22 months, which equates to an average monthly sales of 4546 units. The Nexon still holds a commendable place in its segment amidst stiff competition from newborn rivals like the Mahindra XUV300 and the Hyundai Venue.

What makes the Nexon so desirable even today? Let’s find out.

First Indian-made Model To Score 5 Stars:

The Tata Nexon holds the pride of being the first made-in-India vehicle to score 5 stars in the Global NCAP tests. It posted an impressive score 16.06/17 (five stars) in adult protection and a decent 25.00/49.00 (three stars) in child occupant protection. Its body shell was also rated as stable. The Nexon comes with safety features like dual airbags, ABS with EBD, driver and co-driver seatbelt reminder and ISOFIX child anchor points as standard across the range. Except for the base spec, all variants come with rear parking sensors as well.

Stylish Inside Out:

Tata Motors had retained the design of the production-spec Nexon as close as possible to the concept it’s based on. Flared wheel arches and 16-inch dual tone 5-spoke alloys give it the much required oomph and it looks modern and sophisticated from all angles.

The interior styling, though not as dramatic as the exterior, is simple yet stylish. The Nexon gets a floating display for its infotainment system and it comes mated to a Harman sound system.

Well Specced:

The Nexon comes with plenty of features like a touchscreen infotainment system with Android Auto and Apple CarPlay, an 8-speaker Harman sound system (four speakers, four tweeters), automatic climate control, steering-mounted audio controls, cooled glovebox, multi-info driver display, driver modes, keyless entry, push button start as well as voice command.

However, the Tata misses out on some unique features its rivals offer, like dual-zone climate control, front parking sensors, wireless charging, ventilated seats, cruise control, sunroof and side, curtain airbags.

Engine and Powertrain:

The Nexon comes with a 1.2-litre petrol and a 1.5-litre diesel unit. The petrol unit puts out 110PS and 170Nm of torque while the diesel churns out 110PS and 260Nm. The carmaker also offers it with both a 6-speed MT and AMT option to ensure that none of the buyers are left wanting when it comes to transmission options.

Negatives:

Not all is rosy with the Nexon though. The interior fit and finish isn’t consistent, its rivals offer more equipment, it doesn’t get a premium automatic gearbox (Hyundai Venue has a dual clutch transmission and the Ford EcoSport gets a torque converter) and the touchscreen infotainment system doesn’t get a high-res display.

Prices:

The Nexon's prices starts from Rs 6.58 lakh and goes up to Rs 10.96 lakh (ex-showroom Delhi) and we feel it’s still a value for money offering. Have a look at the detailed pricing of the sub-compact SUV:

Tata Nexon MT

Petrol

Diesel

XE

Rs 6.58 lakh

Rs 7.59 lakh

XM

Rs 7.30 lakh

Rs 8.21 lakh

XT

Rs 7.92 akh

Rs 8.77 lakh

XZ

Rs 8.38 lakh

Rs 9.36 lakh

XZ+

Rs 9.20 lakh

Rs 10.06 lakh

XZ+ Dual Tone

Rs 9.41 lakh

Rs 10.26 lakh

Tata Nexon AMT

   

XMA

Rs 7.90 lakh

Rs 8.91 lakh

XZA+

Rs 9.81 lakh

Rs 10.76 lakh

XZA+ Dual Tone

Rs 10.00 lakh

Rs 10.96 lakh

All prices ex-showroom Delhi.

Time to sum it all up. The Nexon looks stylish, comes with plenty of features and is really good value for money. Yes, all is not perfect with the Nexon, as we mentioned above. But we hope Tata keeps the Nexon on the boil by updating it regularly, so that the 2,00,000 production mark can be achieved as quickly.

The Tata Nexon rivals the Ford EcoSport, Mahindra XUV500, Hyundai Venue and the Maruti Suzuki Vitara Brezza in our market.

 

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