Hyundai Whatsapp Service's Massive Success Heralds A New Way For Indian Car Businesses

With the coronavirus pandemic and social distancing becoming the new norm, the need for digital platform services was inevitably going to rise. As such, many carmakers over the last few months introduced their own digital platforms. And now, Hyundai Motor India Ltd. has announced that its Hyundai Service on WhatsApp has garnered over 1.2 million customers.

First introduced in October 2019, Hyundai Service on WhatsApp is a communication platform to provide customer updates during a vehicle service process. Some of these updates include service reminders, scheduling service appointments, updates over the course of the service period, invoice, online payment and feedback. Customers can also directly interact with authorised agents via chat. 

This service was also beneficial in the coronavirus pandemic as the service was aimed to ensure a contactless service experience for customers. This also works hand in hand with the carmaker’s ‘Click To Buy’ online platform which acts as an additional sales channel for Hyundai’s dealerships to create additional opportunities for remote interaction with customers, especially when customers are unable to visit showrooms.

With no end to the pandemic in sight as yet, expect more digital platforms from carmakers to make up the majority of interactions between the dealerships and customers in the months ahead.