Royal Enfield appoints new distributor in Colombia

Royal Enfield has announced the Corbeta Group as the exclusive distributor for Royal Enfield motorcycles in Colombia. The Corbeta group will be responsible for supplying, marketing, reselling, distribution and servicing of Royal Enfield products in the Colombian market. And the group will be opening exclusive stores to retail the Royal Enfield brand.

“Colombia is a strategic market for Royal Enfield given the potential of its motorcycle industry and the fabulous riding terrain. The Corbeta Group’s in-depth understanding of the Colombian market, proven credentials in the motorcycle business, infrastructure and aftermarket capabilities synergize very well with Royal Enfield’s differentiated product offering and brand experience,” Siddhartha Lal, CEO, Royal Enfield is quoted to have announced to the media in Bogota, Colombia.

After the commercial launch later this year, Royal Enfield will be introducing its range of Bullet, Classic and Thunderbird motorcycles in 350cc and 500cc displacements and the Continental GT 535cc café racer in Colombia. The company will also introduce its range of purpose-built apparel and accessories.

The Corbeta group has varied interests in Colombia. With a market presence of over 70 years, the Corbeta group is now involved in various businesses, such as retail, wholesale, assembly, automotive, textiles and distribution of various products.

Royal Enfield currently exports motorcycles from India to over 40 developing and developed countries, including US, UK, Germany, France and Australia.