Jaguar Land Rover announces location of its Special Vehicle Operations Technical Centre

Just back in June, Jaguar Land Rover had announced a new Special Operations division that would focus on high performance versions of existing models, bespoke commissions, heritage models and a new range of branded products. The British carmaker has now chosen Prologis Park in Ryton as its location to build its Special Vehicle Operations Technical Centre.

According to the British car marquee this new facility will become JLR’s global centre of excellence for the creation of high-end luxury bespoke commissions and extreme performance vehicles. With operations set to begin towards the end of the year, a team of 150 Jaguar Land Rover specialists will be based at Ryton. The company will invest approximately Rs 200 crore in installing specialist equipment and a customer commissioning suite at this facility.

John Edwards, Managing Director, Jaguar Land Rover Special Operations, said, “We are excited by the capability and potential that this new facility will give us. We will be creating truly iconic vehicles that reinforce the global reputation of both Jaguar and Land Rover brands as we expand our product portfolio and fulfill our ambitious plans."

The company claims that the Technical Centre will focus on meeting the increasing expectations of today's most discerning and enthusiastic Jaguar and Land Rover customers. Furthermore, its unique facilities will also get a VIP customer commissioning suite for bespoke services and premium vehicle personalisation, as well as Formula 1-inspired flexible workshops and a specialist paint studio.

The first vehicle to roll out from the Special Operations division will be the Jaguar F-Type Project 7. Each F-Type Project 7 will start life at the company's plant in Castle Bromwich, before transferring to the Special Operations Technical Centre to complete the build by hand.