BMW Begins Online Sales In India

The first-of-a-kind online sales portal by a luxury car manufacturer could help BMW attract the tech-savvy buyer

BMW India Launches Online Sales Portal


  • All BMW India cars can be bought through an online portal now
  • Lets one choose a model, check price, choose finance options, pay booking amount and also choose a dealership
  • 'BMW Online Geniuses' are available 24x7 for any queries customers may have
  • BMW has also rolled out an inaugural offer for the X5

BMW India has launched an online sales portal which lets potential customers choose, customise and pay for of any BMW car currently sold in India. This should appeal to tech-savvy customers who are more comfortable with purchases made online. A ‘BMW Online Genius’ will also be available through text chat to answer customers’ queries. Checking availability, booking a test drive and checking the delivery status of a car are also a click away on the website.

BMW India Launches Online Sales Portal

With the launch of this service, BMW has also announced a special offer on the X5. Customers buying the BMW X5 xDrive30d Edition X can avail benefits of upto Rs 1 lakh on online bookings along with complimentary 3-year service and maintenance package along with a 1-year insurance.

Here’s what BMW had to say about the same:

Press Release

JOY @ Real-time, 24x7.

Sheer Driving Pleasure now goes online.

BMW launches online sales in India.

Freedom of selecting, booking and paying online with personalised consultation and fast user-friendly interface.

Special festive offer on limited number of BMW X5 for online bookings.

Gurugram. Pioneering multi-faceted retail, BMW India has launched an exclusive end-to-end ‘Online Sales Channel’ where customers can select and purchase their favourite BMW car online.

With just a few clicks, prospective BMW customers can compare specifications, build their own BMW virtually in the car configurator, view suitable financing options, payment methods, and get instant consultation before finalising the purchase – all online, 24x7.

Mr. Vikram Pawah, Chairman – BMW Group India said, “Digitalisation will be a key differentiator in our industry and will become an increasingly important retail channel in the future. BMW is pioneering the futuristic path of automotive retail in India that will go beyond physical boundaries and appeal to fans in the digital world. We are the first luxury automotive manufacturer in India to offer an end-to-end digital sales solution for the entire product range. With this, our customers will have greater independence and flexibility in choosing the purchase process. BMW Group has always been a customer-centric brand and today, a new milestone is being added to BMW India’s fascinating story.”

BMW India’s Online Sales Channel will allow customers to browse all products, choose a preferred dealership and even book a test drive online. Wherever they are, whenever they want, customers can avail personalised online support via chat and messaging functions. It’s faster, hassle-free and provides answers to all queries at the click of a button.

In addition to products, multiple financial solutions can also be reviewed online that can be customised as per individual requirements. At each stage of the buying process, customers are aware of the real-time status, from the comfort of their home.

BMW Online Sales Channel offers BMW and its dealer partners additional opportunities to reach out to potential customers. It is designed to enable sales journey connecting customers with relevant products and dealers. Though the buying process is entirely online, the dealer remains at the heart of the process and drives the entire process. The platform seamlessly integrates the BMW India website, CRM systems, sales channel and website configurator.

Online Sales Channel Process

  • Customers access Online Sales Channel – https://shop.bmw.in/ and register 
  • Select cars in stock and confirm their preferred configuration
  • Choose preferred dealer and outlet for purchase
  • Chat and receive personalised support on the product, quote, EMI options online
  • Request for a test drive
  • Pay booking amount online and confirm the purchase
  • Check the real-time status
  • Make rest of the payment online or offline and get contacted by the dealer regarding the delivery of the vehicle and other formalitie

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