Volkswagen Gets A Reboot With New Branding!

• The new two-dimensional ‘VW’ logo is intended for better integration on digital platforms.
• It retains the circular design, but the ‘W’ no longer touches the bottom of the frame.
• VW has also introduced a new official female voice as well as a ‘sound logo’ for TV ads.
• The rebranding is expected to affect more than 10,000 dealerships and service facilities in 154 countries.
• The rebranding exercise is part of VW’s 2025+ e-mobility and digitisation strategy.
• The ID.3 all-electric hatchback will debut the new VW branding.

Volkswagen is all set to leave the dieselgate scandal and its tarnished image behind it as it has revealed the ID.3 EV ahead of its debut at the 2019 Frankfurt Motor Show. And now, the German carmaker looks to further reiterate the new era with the debut of a new branding strategy as part of its reboot plan. 

The new logo is a two-dimensional design with thinner lines for better integration on digital platforms. While it retains the company's traditional 'VW' design, the ‘W’ no longer touches the bottom of the circular frame. VW will also adopt  more flexible use of colours, with the logo set to appear in red on future GTI models.

Aside from the redesign, the logo will use a 'floating line' and Volkswagen will also introduce a new official female voice as well as a 'sound logo' for use in television advertisements. The firm has also introduced a new font along with other changes. 

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The changeover will kickoff starting with the unveiling of the new logo on the high-rise building at company headquarters in Wolfsburg. The change will be implemented in several waves using a cost-optimised, resource-conserving approach. 

The initial steps of the changeover will take effect at the brand’s locations and dealers in Europe, followed by China in October. The rest of the rebranding  will then be implemented in North and South America as well as the rest of the world from early-2020 onwards. VW estimates that around 70,000 logos will be switched at more than 10,000 dealerships and service facilities in 154 countries.  

The rebranding is part of Volkswagen’s 2025+ plan under which it aims to sell one million cars per year by 2025. It also plans to produce up to 15 million vehicles that consist of more than 20 different models on the first-generation MEB platform. The  ID.3 will be the first vehicle to incorporate the new VW branding. 

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