Audi’s New Logo Is A Classier Interpretation Of The Existing Four Rings

Published November 15, 2022
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The German carmaker will also standardise the font design inside and out for its future models

Most of the major car makers across the globe are now relying on sleeker looking 2D logos rather than three-dimensional ones. Volkswagen, Nissan, Mercedes-Benz, and BMW are one of the early car makers who adapted this trend. Audi has decided to join the party with its new logo, but decided to buck the 2D trend by still relying on a sleeker interpretation of its existing 3D logo.

Fret not, Audi fanboys, as the new logo still has four rings, but what’s new is its finish and appearance. The new logo is finished in white with a black outline, giving it a nice three-dimensional effect. In fact, the German carmaker goes on to say that they have found the new chrome with this look.

But if you’re someone like this author, who prefers a darker finish, Audi has got you covered with the white finish being replaced by dark grey.

It’s not just the logo that Audi has played around with. In the future, all its luxury cars will have a standardised font design, called the “Audi Type.” The luxury marque says the basic tone is significantly more restrained without compromising on distinctiveness or quality.

So when do we see Audi’s new logo in India? Well, that could happen sooner than later as its new logo debuted with the Q8 e-tron, which has been confirmed for an India launch real soon.

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