VW Beetle launching on 4th Dec

  • Published November 25, 2009
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It's official. The much waited Volkswagen Beetle is launching in India on 4th December. Though Volkswagen is tight lipped about the price, yet buyers should expect to burn a hole in their pockets. The Beetle which is sold in five variants internationally, across Europe, the US and other countries is expected to be priced around Rs 19 to 20 lakhs even for the basic variant. It is mainly due to the fact that the Beetle would be coming to India as a Complete Build Unit and so it would levy 110 per cent custom duty on the car.

Even though Volkswagen is not looking at huge volumes from the Beetle in India, the idea, according to company officials, is to promote the company's brand name, as all of its future models, including compact cars and sedans, are heavily dependent on it. The Beetle, fondly called the people's car, is one of the most successful models of Volkswagen as it was positioned as a compact economy car.

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