Honda launches a digital teaser campaign for the BR-V

Honda Cars India Ltd or HCIL today started their new digital teaser campaign for their forthcoming crossover, the BR-V. The campaign is called #WhereNextWithBRV. The campaign will be visible on Facebook, Instagram and Twitter pages of Honda Cars India and will showcase the, soon to be launched Honda BR-V, in varied terrains and locales.

The campaign will begin with ‘Where do you want to go next with BR-V’ which will see the BR-V traverse the different parts of the country based on suggestions by the audience over the next 20 days. This is an attempt by Honda to connect with its prospective customer base and create an interactive campaign. The BR-V will be on a tour of the country through different terrains, right from countryside dirt tracks, to curvy mountainous bends. The entire journey will be recorded and shared every day on Honda’s social channels.  The audiences can follow this BR-V journey on HCIL’s social channels as well as the BR-V website. 

Commenting on the overall campaign idea Jnaneswar Sen, Senior Vice President, Marketing & Sales said “Core idea behind the “#WhereNextWithBRV” campaign is to showcase how BR-V offers the opportunity to explore whatever, wherever, whenever. We wanted to create a memorable journey of the Honda BR-V traveling to picturesque locales and inspiring scenes.  Be it a city drive or a weekend getaway to the hills, Honda BR-V is the perfect car to take anywhere.”

The BR-V is scheduled to be launched in May and should cost between Rs 10.0lakh to 14.0 lakh ex-showroom, Delhi.