BMW launches new fountain pens

BMW currently focuses on the word ‘joy’ to advertise their cars and their latest collection of top notch writing instrument focuses on the word ‘love’. The Consumer Research Association (GfK) conducted a survey called the BMW Handwritten Beauty Survey on behalf of BMW 52% of the 1000 people surveyed said that they enjoy writing to their love by hand. 82% of the women surveyed said that they considered it a sign of appreciation when a letter is hand written to them. 

Ever since the invention of the writing instrument it’s the fountain pen that has been considered the ultimate kind of writing instrument. 70% of the women surveyed think men should possess a fountain pen and then use it to write to them in a rather expressive manner. They believe that handwriting looks significantly more attractive when penned down by a fountain pen.

With all the research sorted BMW has revealed an exquisite fountain pen for all those people who still write to their beloved by hand. As for those who have resorted to electronics for communicating, its time to reconsider their means communication with their lady so as to continue pleasing them.